With 1.4 billion users, the social media site has become a vital source of traffic for publishers looking to reach an increasingly fragmented audience glued to smartphones. In recent months, Facebook has been quietly holding talks with at least half a dozen media companies about hosting their content inside Facebook rather than making users tap a link to go to an external site.
I’m shocked/not shocked by the internet’s reaction to this news. On one hand, yes, it is a dumbing-down of sorts. And it will, by extension, put different hierarchies of news outlets all on the same level within the eyes of the FB masses. But at the end of the day, in 2015, you have to pick: do you want to be a fossil in a museum—or an attraction in a well-trafficked zoo?