‘Welcome to The NightLight, a guide to the very best stuff for your baby—and you.’

The NightLight:

Brought to you by brother-and-sister team Joel Johnson—from Consumerist, Gizmodo, and The Sweethome—and Rachel Fracassa, mother of four and doula, with contributors from Parenting, Babytalk and more, The NightLight takes the hand-wringing out of buying baby gear, with in-depth reporting and research that determines the single best product that parents should buy.

As a parent of a young child, you’re plenty busy already. The NightLight‘s team of writers and researchers will help you pick the best strollers, carriers, bottles, diapers, car seats, monitors, breast pumps, and—yup—nightlights. We spend between 20 and 40 hours researching and testing on average for each guide, and in ongoing review to make sure our recommendations are always correct.

If you’re familiar with The Wirecutter or The Sweethome, you know the deal here—no star rankings, no advanced metrics; just real people testing real products and at the end, telling you which is “the best.” I don’t know if it’s a good thing or a bad thing that out of their first 15 product categories, I only own three of their recommended items.

Full disclosure: I put my name in the running several times to test products/write reviews for The Nightlight, but never actually did.