Blue Bottle Buys Tonx

Mat Honan:

The Bay Area’s Blue Bottle Coffee and the Internet’s Tonx, an online subscription coffee service, are about to blend. It means an ambitious coffee player just scored a great Internet service that can help it expand its reach far beyond its retail store front presences. It’s a great fit, but also the end of an era; a signal that high-end specialty coffee is entering a new phase — one where it has to reach out to far more people if it wants to grow.

Wow—big news in the fussy coffee world. What makes Tonx so great is their simplicity—one thing, done really well. It’s hard to see how this will result in a product that’s better than what they already provide.