This Valentine’s Day project happened because I was in San Francisco in November, and got a tour of Google’s headquarters, and met with the Doodle team. They reminded me of the radio show’s staff, the general vibe of the group, and the sense that they’re out to amuse themselves and make whatever will be fun or moving. I think our staff size is about the same too, roughly a dozen people. It’s a weird and idealistic corner in a weird and idealistic company. There was a general sort of “hey wouldn’t it be fun to try to collaborate on something together?” They pitched July 4th as a good possibility. We counter-pitched Valentine’s Day, because the stories could be more emotional. That kind of freaked them out, to have to turn so many little animations around so quickly. They weren’t sure it could be done. Now three months later, here we are. Incredible. Valentine’s Day is a day for love and these stories are a labor of love.
If you’re a fan of This American Life (or a Google Doodle groupie; do those exist?), you have to check this out. The animations are what sold me. So neat.
Thanks to my valentine for tipping me off about this.