EDW Lynch:

The Leica commercial “Leica 100” looks back at 100 years of Leica photography through cleverly staged recreations of famous photographs. The commercial includes recreations of photos by Diane Arbus, Dorothea Lange, and Neil Armstrong, among many others. “Leica 100” was created by ad agency F/Nazca Saatchi & Saatchi for Leica Gallery Sao Paolo.