With that new direction in mind, how many different iterations did you go through?
Oh, I don’t even know — hundreds! Haha. It was less iterations on the style as a whole and more like, micro-changes. Certain letters got a lot more love than others. Wes’s favorite letter to criticize was the capital F and maybe, I think, the lowercase ‘r’ went through a lot of rounds. I really like how the caps turned out. I feel like it has a really good personality to it and not too much swashiness. It feels really classic and also down to earth, somehow.
But of course Wes Anderson had a favorite capital letter to criticize. And the best news? You can now purchase the typeface: Tilda.