Richard Morgan, writing for The New York Times' City Room blog:
Here’s the thing: I love the Yankees’ logo, but couldn’t care less about the team. It’s not that I object to a $1.85 billion franchise with a $230 million opening-day payroll. And I’m not a Mets or Red Sox fan. I just don’t care all that much about baseball.
But, that logo. This is not where I segue into some screed on graphic design, gushing about serifs or kerning. The logo is just flat-out quintessential, distilled, pure New York.
Really interesting piece, both from a sports perspective and a design perspective.
/via Brand New