Here's how simple BornYet is: you register for a subdomain through the site and your friends sign up for notifications. When the baby comes, you log in and you send out the birth announcement to everyone who signed up. Creator Sandor Weisz had the best product inspiration of all:
I'm a web designer and educator in Chicago, where I live with my wife and two kids. The idea came from my experiences in the days leading up to, and the hectic hours after, the birth of my kids. I wish I had had something like this back then.